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You’re your own leverage

In today’s digital age - and in today’s market, where employers often hold all the cards - standing out in a sea of CVs can feel like an impossible task. But here’s a fact: having a well-curated personal brand could be what sets you apart.

One of the biggest misconceptions is that personal branding is only for creatives, influencers, or people who spend their days posting online. Another is that your personal brand needs to be a calculated identity, set in stone from day one.

The truth is different: even if you’ve never ever posted a single thing online, you already have a brand. People remember YOU for something. Maybe it’s the way you explain complicated problems simply. Maybe it’s how calm you stay under pressure, or how you always bring structure to chaos. That’s your brand, whether you’ve sat and defined it or not.

And yes, tech peeps! You have a personal brand as well. Staying behind the scenes doesn’t mean you’re invisible. It means you need to be intentional about how your strengths are seen and understood. Even the most private among us have a personal brand. Your personality doesn’t need to shine on social media to matter. It could live in the tone of your writing, the clarity of your documentation, the elegance of your Git commits, or the kind of colleague you are (and strive to be).

This isn’t about turning yourself into a product. It’s all about self-awareness. Knowing what you’re good at. Learning how to communicate that clearly, especially to people who don’t know you (yet). Awareness is your best tool, and when used well it can be your biggest advantage.

Mara, pondering how you see me 🤔

Find me on Instagram as @amarenabandivan

🦊 What’s New from Hei Dingo 

Did you see the pictures from our launch party? 👀

It was great, we managed to bring together a roomful of big names in the Helsinki recruitment scene and had the most insightful conversations on hiring, the state of things, and the way we wish to revolutionize how things have been so far.

Are you not in the wishlist yet? What the H-E double hockey sticks are you waiting for?!

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